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DataU Pty Ltd (DATAU) is committed to maintaining the protection and security of an individual’s personal and sensitive information in the way we conduct our business.
Our Commitment to Privacy
DATAU pledges to conduct our relationships with both customers and other information providers in an ethical, transparent and professional manner.
It is a term of our provision of any data to a customer for marketing purposes that the use will be in compliance with applicable data privacy and protection laws and industry practices.
DATAU also requires an assurance from our data suppliers that all information has been lawfully obtained and in compliance with prevailing legislation and principals. DATAU uses a variety of resources to stay informed about developments in legislation and regulation.
To ensure this commitment to privacy DATAU and its associates pledge to conduct their business in accordance with the required legislation and industry codes. These include:
- Recently introduced Australian Privacy Principals (“APPs”) , effective as at 12 March 2014 which can be viewed here
- Privacy Amendment (Enhancing Privacy Protection) Act 2012, which can be viewed here
- Australian Direct Marketing Association (ADMA) Code of Practice which can be viewed here
What Personal Information does DATAU collect and hold?
DATAU collects and holds both consumer and business information on individuals and entities.
Individual information held on an individual may include:
- First Name/and or Initial
- Last Name
- Contact Telephone and E-mail particulars
- Age profiling
- Direct Responsive flag
- Homeownership status
Business information held on an entity may include:
- Job Title
- Contact Name
- Company Name
- Postal Address of Company
- Telephone Number of Company
- Email Address
- Website Address
- Company Profile / Description
- Number of Employees
DATAU may in the course of its dealing with customers also collect and hold their personal information such as:
- Industry particulars
- Best contact details
- Email Address
- Credit card details (where applicable)
In the ordinary course of business DATAU does not collect or hold sensitive information about an individual. In the event we do acquire or hold sensitive information about an individual we will either:
- Destroy or ensure that the sensitive information is de-identified; or
- Obtain the expressed consent of the individual prior to any subsequent use of the sensitive information.
How does DATAU collect and hold personal information?
DATAU acquires personal information in primarily 3 ways:
- We acquire it from other organisations;
- We collect it from publicly available sources; and
- We personally obtain it from you when you contact our business.
DATAU only acquires and sells data that it believes is compliant with the APP’s.
DATAU takes reasonable steps to ensure individuals listed in the database are aware of its identity, the purpose of the collection and possible use of their personal information and, to the extent practicable, obtains consent to such use.
DATAU will not hold personal information about an individual for marketing purposes in circumstances where the individual has chosen to OPT-OUT. http://datau.com.au/contact-us/
DATAU will only collect a customer’s personal information where necessary and hold such information for the period of time that is required to finalise the transaction and ensure compliance with privacy requirements.
When holding personal information, DATAU employs security procedures to protect all information from misuse, interference, loss, unauthorised access or modification or disclosure. Further, DATAU supplies data only to authorised users who have contracted to provide the appropriate level of data security and comply with the APP’s.
What are the purposes for which DATAU collects, holds, uses and discloses personal information?
DATAU compiles, brokers and resells databases containing information on businesses and consumers in Australia for businesses to use in their marketing efforts.
DATAU uses an individual’s personal information only for the purposes for which it was collected, that is either:
- The maintenance of the quality of the DATAU database;
- The provision of information to clients for direct marketing, fund raising and/or market research purposes; OR
- To transact the purchase of a list by a customer.
DATAU will take reasonable steps to destroy or permanently de-identify personal information if it is no longer needed for any purpose for which the information may be used or disclosed.
How can an individual access personal information about that individual that is held by DATAU and seek the correction of such information?
DATAU is committed to providing transparency and openness with respect to an individual’s personal information that is held by us. Upon written request by an individual, DATAU will take reasonable steps to let that person know what sort of personal information is held, for what purposes and how DATAU collects, holds and uses that information.
Information about an individual can be accessed by that person upon request at privacy@DataU.com.au. No charge is made for access.
DATAU will rectify at the earliest reasonable opportunity, an individual’s personal information that is incorrect, if notified by the individual or any legal representative of same.
DATAU recognises that an individual may not wish for their information to be held by us. Unless we are legally required to hold an individual’s personal information, an individual has the opportunity to “OPT-OUT” of inclusion in our data bases. http://datau.com.au/contact-us/
How can an individual complain about a breach of the APP’s or a registered APP code (if any), that bind DATAU? And how will DATAU deal with that complaint?
An individual can complain about a breach of the APPs or a registered APP Code by:
- Posting a written complaint to: Privacy Officer PO BOX 150, Chevron Island QLD 4217
- E-mailing particulars of the complaint to: privacy@DataU.com.au
- Telephoning: 07 3714 9760
All complaints received will be handled in accordance with DATAU’s Complaints Policy which includes confirming receipt of the complaint, registering the complaint in a log, responding to the complainant with the proposed resolution of the complaint and executing a resolution, where possible of the complaint.
Is DATAU likely to disclose personal information to overseas recipients?
DATAU may disclose your personal information to overseas recipients in particular New Zealand, USA, and UK.
A hardcopy, inclusive of any links, can be mailed to you via pre-paid ordinary post upon request.
DATAU is careful to recognise and respect any valid requests from individuals to suppress their personal information from our clients’ marketing efforts and have sophisticated systems in place to ensure this suppression.
Requests for removal are acted on as soon as possible. In compliance with the Privacy Act, requests for removal must be submitted by the individual in writing. Requests can be sent using any of the following:
- Writing to us at DataU Pty Ltd, PO BOX 150, Chevron Island QLD 4217;
- Emailing us at: privacy@DataU.com.au