Address validation plays a number of roles in the business, foremost ensuring AMAS compliance. Secondary to this, yet equally as important, is its role in effective data management. Through the use of Industry Leading Software, we can “batch” process our databases offline and ensure a more effective and comprehensive approach is given to our data management, without any need for human interaction. These fully automated processes are easily integrated into existing database systems, and provide a wealth of additional information and surety.
• allows us to standardise our data.
• ensures all possible address points have a DPID.
• provides conformity to AMAS standards.
• provides a “leg up” to our de-duplication methods.
• allows us to export the data with multiple address elements.
When we think of address validation, we usually think of an activity that will save money when sending out direct mail, or a process that keeps the address data in our systems “clean”. We do this to ensure that we can append a DPID to as many records as possible, which in turn allows us to apply a barcode to the data, and ultimately save money on Direct Mail.
Our focus today however will be on the added benefits of a fully integrated and automated solution using the Industry Leading Software. Through the use of Industry Leading Software, we’re able to easily integrate components into any existing database solution. This provides a scenario that has the potential to reduce labour components within the day-to-day Data Management. This in turn means that this resource can be diverted to more intense processes, that still require human interaction.
Address validation, utilising Industry Leading Software, allows a data owner/manager to perform a number of tasks outside the scope of those already being used to manage data being sent to Australia Post. A key component of this is a highly effective ability to parse the different address elements.
Address validation and parsing technology comes into its own for a number of reasons, the most prevalent being:
• Because of the advanced nature of the certain parsing engines, you’re able to fix address records, which may not have been possible otherwise.
• By having an effective parsing engine, you can better manipulate and store your data.
• By ensuring that all addresses are in a “standard” format, it will mean that your de-duping algorithms will have one less issue to deal with (think of it as “apples & apples” vs “apples & oranges”)
Properly parsed data looks like this;
You’ll notice in this example that the different address elements have been split into their respective fields.
Once you have your address data validated and normalised, the job of actually managing your data becomes a great deal easier. For a number of cases, you’ll be able to de-dupe directly on this data using basic SQL statements. You’ll be able to match this data to existing data sets, or new data sets as they come into the environment. And when it comes to any type of Migration work, then the old adage of “Rubbish in, Rubbish out”, really hits home.
So, as you’ve seen, all this highlights the opportunities of some Industry Leading Software becoming a fully integrated and automated component of your day-to-day data management practices. It’s something that every business should explore, as the benefits to ensuring compliance within your databases are easily measurable.